About Castoola
Castoola core product is all in one platform for targeted TV advertising
We are a team of experts specialized in targeted TV advertising. With our industry know-how and the help of our technology partner, we bring Addressable TV to all CTV environments: IPTV, OTT,DVB (Satellite / Terrestrial / Cable & HBBTV)
TV environment and supported advertising formats
Advertising formats
TV Environment / Ad formats
Display ads (banner)
Video ads
IPTV / STB
UI placements
On Demand & Catch up as pre/mid/post roll
Ad replacement (SCTE-35 required)
OTT
UI placements
On Demand & Catch up as pre/mid/post roll
Ad replacement (SCTE-35 required)
FAST Channels
FTA (DVB-S/T)
Overlay via HbbTV
Regional ad replacement (SCTE-35 required)
Targeted TV Advertising
Addressable TV
Advanced targeting at the household and/or device level; greater capability for dynamic ad insertion (DAI), improves advertising impact through waste elimination.
The driver of the (r)evolution is technology and a data-driven approach. This is why TVmanufacturers, operators (STB), tech providers (including us) enter this part of the story, adding value and enabling this revolution.
